A good link building strategy can push law firm websites to the top of Google for lucrative keywords in the legal sector.

While getting links is never easy, lawyers have a distinct advantage — access to expert knowledge and topical authority that is out of reach for many. Law firms that leverage this expertise correctly can attract links from high-authority publishers.

Shook and Stone is an example of a firm that appears to have benefited dramatically from link building.

While the firm’s backlink profile was growing nicely (but slowly) since around 2016, the business saw a massive jump in backlinks in May 2020 that has continued throughout the year. 

Referring domains grew from 226 at the start of January to 332 in September. During this time, the site also saw a huge jump in traffic, jumping from around 1,670 monthly visitors in April to over 6,000 in August.